IntroductionLAREINE Limited (“LAREINE”, “we”, “our”, “us”) values and protects your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with our website https://lareine.online (the “Site”) or our services.
We may update this Privacy Policy from time to time. Please check this page regularly to ensure you are aware of any updates.
LAREINE is registered in the United Kingdom as LAREINE Limited.

• What Personal Information We Collect Information you provide directly:Personal identification information (e.g. name, date of birth).
• Contact details (e.g. email address, phone number).
• Information you provide when registering for services, newsletters, or filling in forms.
• Records of correspondence if you contact us by phone, email, or otherwise.
• Marketing preferences (e.g. newsletter subscriptions).
• Details provided when reporting a problem with our Site.
• Information collected automatically:Browser, device, and operating system information.
• IP address, referral source, and browsing actions on our Site (e.g. pages visited, time spent, items viewed, items purchased).
• Information from third parties:Information shared with us when you interact with our content via social media or third-party platforms.
• Publicly available information (e.g. demographics, location data, or socio-economic metrics).

How We Use Your InformationWe process your data for the following purposes:

• To perform a contract (e.g. fulfilling an order):Processing purchases, registrations, or service requests.
• Providing customer support.
• Communicating updates to our services or policies.
• Verifying your identity.
• For legitimate business interests:Monitoring and improving our website and services.
• Responding to inquiries or complaints.
• Personalising products, services, and communications.
• Preventing and investigating fraud, security issues, or misuse.
• Legal claims, compliance, and regulatory requirements.
• With your consent:Sending newsletters or marketing materials.
• Using cookies and tracking technologies for personalization and analytics.
• Conducting surveys or market research.
• To comply with legal obligations:Responding to law enforcement or government requests.

Sharing of Personal DataWe may share your personal data with trusted third parties, including:

• Service providers (e.g. hosting, payments, analytics, marketing support).
• Platforms such as Google and Meta (for targeted advertising, where permitted).
• Legal authorities, if required by law.
• Parties involved in a business transfer (e.g. merger, acquisition, or sale of assets).

All third parties process personal data only under our instructions, in line with this Privacy Policy.

• Data RetentionMarketing and consent-based data will be retained until you withdraw consent.
• Transactional and contractual data will be retained for as long as required under UK law.
• Records of opt-outs may be kept indefinitely to ensure we respect your preferences.

Your RightsUnder UK data protection laws, you have the right to:

• Request access to your personal data.
• Request correction or deletion of your data.
• Restrict or object to certain processing activities.
• Receive your data in a portable format and transfer it to another controller.
• Withdraw consent for marketing or other consent-based uses at any time.

You may exercise your rights by contacting us using the details below. If unresolved, you may also complain to the UK Information Commissioner’s Office (ICO).
SecurityWe implement technical and organisational measures to protect your personal data. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.
Children’s PrivacyOur Site is not directed at children under 16. We do not knowingly collect personal data from children.
CookiesOur Site uses cookies to improve your browsing experience. Cookies may:

• Store your preferences.
• Track site usage and analytics.
• Help us provide tailored content and advertising.

You can block cookies in your browser settings, but this may affect the functionality of the Site.
ContactThe data controller for your information is:
LAREINE Limited
71-75 Shelton Street, Covent Garden
London, WC2H 9JQ, United Kingdom
Email: 1@lareine.online
Last updated: September 2025